Our First Gun Safety Message

1986 Print Ad

This was our first message to address the gun issue. It was prompted by the heated debate surrounding gun safety after US postal worker Patrick Henry Sherrill shot twenty co-workers, killed fourteen of them, and then committed suicide. At the time, it was the third worst single-gunman mass shooting in US history and is credited with creating the phrase "going postal". Although the ad doesn't speak to the actual event, at the time, it was a brave move for the brand to even reference this polarizing issue.