Are You Putting Us On?

2004 Print Ads

This ad ran in the build-up to the 2004 US Presidential Election, and at the time, same-sex marriage was the new political hot-button issue. We actually received an award from GLAAD for being the first to address Marriage Equality in an ad.

The legendary fashion photographer Richard Avedon shot the photography. This was the second time we'd had the privilege of working with him after he shot our 20th anniversary campaign in Fall 2003.

Photograph © The Richard Avedon Foundation