We're Forgetting AIDS

2007 amfAR Bus Ads

We created this campaign for amfAR to go on the sides of buses in New York City and on the Tube in London.

This concept was actually our second choice because the media company refused to run our "Terrorist Cells" concept (featured in the next slide) due to the fact they felt it could incite panic in the city.

 

  

 

This was our initial concept for bus sides in New York City, but the media company refused to run it because they felt it could incite panic in the city.