2010 Billboard
The catastrophic 7.0 earthquake shook an entire country — the resulting destruction shook us into action. We didn’t have the resources to reconstruct buildings but we found out many Haitian people desperately needed shoes. We partnered with Soles4Souls, held a shoe drive in our stores, and shipped thousands of pairs to start getting many back on their feet. We also created a fundraising T-shirt with the same message.