2010 Fashion's Night Out
Fashion's Night Out was an initiative spearheaded by Anna Wintour and the CFDA in 2009 to stimulate the US economy by having one celebratory night of shopping. Brands were encouraged to make key stores host events and incentives to drive sales. For our participation in the second year, we created a free T-shirt station where customers could customize their own tees from our pre-designed selection.