Mankind Fragrance Launch Campaign

Fall 2014

This film launched our new men's fragrance "Mankind -Kenneth Cole" and drove customers to mankindfragrance.com – a microsite featuring advice and tips for those striving to be a better man. The content included: a dilemma quiz to find out if you're a "Perfect Mate or Primate"; a contest in association with GQ Magazine to find out who is the ultimate Man for Mankind; an iconic timeline displaying how mankind has evolved over the decades; and a challenge to perform 21 good deeds in 21 days.

 

The Film

    

The Print Ads