The Self-Gift Guide Campaign

Holiday 2017 Posters

We were posed with the challenge of selling footwear as gifts during the holiday period. Very few people think of shoes as a gift item, so we created THE SELF-GIFT GUIDE. On KennethCole.com, we promoted the guilty pleasure of self gifting with the notion that, "'Tis the season to be selfish...tra-lalalala-lala-la-la” and “One for you, none for them.”