Áwet Collaboration

Holiday 2021

Kenneth Cole has always led by example and recently became a mentor to the talented Black designer Áwet Woldegebriel to help launch his “Livewear” collection last year. To address the fact that only 7.5% of fashion designers in America are Black, together, we collaborated on an exciting pop-up event to support and promote nine other inspiring Black designers and their products in a one-stop-shop experience by taking over Kenneth Cole’s flagship store in New York City. The venture ran for six days in December and was a huge success. By continuing to support for these Black-owned businesses, we hoped to inspire more up-and-coming talented Black people to realize their potential and establish a racial balance in the fashion industry.