The Normal Series NFT Project

Summer 2022

To enter the Web3 space, we partnered with Ryan Kennedy at Human Resources to drop our first NFT project in support of The Mental Health Coalition. The unique collection featured impactful messages written by Kenneth in his iconic voice and hand-drawn style. 100% of the money generated was donated to The Mental Health Coalition. The artwork also included the coalition’s iconic logo, “a square peg in a round hole” to symbolize an all-too-common feeling we can all experience.
Through the collection, titled, The Normal Series, we aimed to address the unrealistic and pervasive perception of “normal,” and raise funds to help end the debilitating stigma surrounding today’s most prevalent public health crisis.
In an effort to make the artwork accessible and allow more people to be part of this initial story, each one was minted for just 0.05 ETH (approximately $100 at the time). There was also unique utility rewards specific to the level of rarity for each NFT. The project was a complete success. All 500 NFTs were minted in less than 3 hours, instantly raising $50,000 for The Mental Health Coalition.