Mankind Legacy Launch Campaign

Summer 2019

This campaign was for a new addition to the MANKIND fragrance franchise – MANKIND LEGACY.  With the message, "It's yours for the making," this dynamic scent celebrated the modern altruist, reminding us all of the opportunity to create a legacy of our own.

 

 

“The inspiration to create this fragrance came from the notion that legacy-building is not about what we might achieve one day, it’s about what we can accomplish every day. I believe that we live in a complicated world with increasing possibilities, and as more and more people determine their purpose and realize their potential, the more meaningful it all becomes.” –Kenneth Cole