January 2019
The Kenneth Cole brand has provided the official jackets for The Sundance Film Festival Volunteers for many years. Their enthusiasm, desire, and passion for independent film create one of the best movie-going experiences in the world, and ensure important stories reach a wider audience. Since 2012, we created short films to celebrate the volunteers and thank them for their commitment to the festival. In partnership with the Sundance Institute, this film was played before every movie shown at The Sundance Film Festival on Volunteer Appreciation Day. The universal theme of the festival that year was "Risk".