Zynga Collaboration for Pride Month

June 2021

We proudly debuted the Kenneth Cole Pride 2021 collection in the hit hyper-casual mobile game High Heels! The highly-addictive game was created by Zynga, Inc. – a global leader in interactive entertainment, and has been downloaded over 60 million times all around the world. This collaboration marked the first time Kenneth Cole’s iconic street-smart style was featured in a mobile game. In June, gamers were able to “Play with pride” as they outfitted their character and strutted the virtual runway in our Pride 2021 collection, including the brand’s iconic Kam sneakers, shirts that proudly stated, “Being different is what we have in common,” and other accessories.

 

  

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