The Courageous Class Launch Campaign

Fall 2015

To infuse social impact with fashion, we launched a new brand platform "The Courageous Class" under the belief that, "The real models are the role models." The campaign was shot by the renowned Glen Luchford, with cinematography by the talented Jack Webb. We even created a music video with Rhymefest.

  

Cast Compilation Film

 

Andreja Pejic Interview Film

  

Rhymefest Interview Film

  

Jamie Clarke Interview Film

  

Jon Rose Interview Film

 

Topaz Page-Green Interview Film

  

Print Ads

  

Out of Home

  

NoHo Domination

  

Painted Mural

  

Subway Car Takeover

  

Billboard