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The Kenneth Cole Day of Purpose
December 5th, 2023
We launched our inaugural Day of Purpose in recognition of our brand's 40-year anniversary. 100% of sales at KennethCole.com were donated to vital Mental Health efforts to help spread more love in the world, shut the hate up, and change the way we perceive, and talk about, our collective well-being. We teased the day via social media, e-commerce channels and ads on iHeart Radio's podcast network.
The Cube in Times Square
We partnered with Outfront Media to create this impactful asset that ran for a full hour on the day.
Social Media Carousel
