Sesame Workshop Collaboration

Holiday 2023

We proudly collaborated with Sesame Workshop (US) to create a capsule collection and raise awareness around children’s emotional well-being. The collection includes T-shirts, hoodies, and sneakers featuring Oscar the Grouch, Cookie Monster, Elmo, and the Count. Each character design features a tailored message that speaks to mental health and the importance of being open and honest about our feelings. In celebration of the collection, we made a generous donation to provide supportive resources and help destigmatize mental health.

  

Pre-launch Social Teasers

  

 

 

 

 

The Pre-Launch Emails


 

 

The Film

  

We created a micro-campaign that featured real people from the neighborhood.

The Sanitation Worker

  

The Bakers

  

The Playground Kid

  

The Wall Street Guy

 

Recess Therapy Collaboration Social Post

 

The Home Page Takeover

 

The Landing Page 

 The Post-Launch Emails

 

Paid Social Media Assets

 

Influencer Content 

@askdrjess (Jessica Clemons, MD)

 

@Irich151 (LaMont Richardson)

  

@michellcclark (Michell C. Clark)

 

  

The Sesame Street Kam designed by ALEXANDER-JOHN

 Alexander-John is a multi-hyphenated, self-taught artist who started designing custom clothing and footwear in 2004. He is now one of the most sought-after product storytellers for brands, athletes, and musical artists. Alexander-John's interest in this project goes deeper than his nostalgia for Sesame Street or his respect for the Kenneth Cole brand. He has experienced bouts of depression throughout his life, which he describes as, “Feeling like I’m in the middle of a puzzle that needs to be solved.” That’s why his design centers around the concept of a wordsearch, and why he hopes to inspire positive conversations for mental health awareness. 

 

 

Social Posts

  

 

 

Email

  

Social Content created by ALEXANDER-JOHN