Escaping Perfection

June 2024
Perfect White Tee Collaboration

For over 40 years, we’ve been creating modern essentials for people to wear, day in, day out. One essential to every wardrobe is a simple, perfect white tee, so we partnered with the aptly named T-shirt brand, perfectwhitetee.

 By adding our iconic voice to one of their signature silhouettes, we created an instant modern classic and highlighted another of life’s essentials: positive mental health.

 We evolved perfectwhitetee’s “you are perfect” concept by challenging the perception of perfection and addressing the negativity of self-judgement with a series of confidence-confirming statements.

We then partnered with the performance poet Anyrah Shavéh who wrote and performed a powerful poem addressing the perception of perfection.

Escaping Perfection by Anyrah Shavéh

 

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