Sophia Chang Collaboration

May 2024

Mindful about motherhood.
We partnered with illustrator and designer Sophia Chang to create a capsule collection in celebration of all the moms out there. As a working mom striving to find balance in her life, Sophia is, literally, drawing attention to the importance of maternal mental health and aims to remind every mother to reduce their self-judgement and give themselves the grace they need to raise a happy and healthy family.
100% of net proceeds were donated to The Kenneth Cole Foundation in support of maternal mental health efforts.

  

Campaign Film

  

Social Films

  

 

  

Behind-The-Scenes Film

  

Launch E-mail

  

Seeding Card

  

Additional Images

  

Instagram Posts